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Social Media Marketing

Social media is not only a great way to brand your business and generate leads, but likes and shares are also being rewarded by Google more than ever these days, especially with subjects that are currently relevant.

This means it is beneficial to create social media accounts and try to build a base of followers who will like your pages and share them with friends not only for social purposes but also to give your website a boost in Google and other search engines.

The 6 most popular social media platforms for promoting your business:

  • LinkedIn
  • Google
  • Twitter
  • Facebook
  • Pinterest
  • Youtube

Here’s how you do it:

Step 1:

  • Setup social media pages on all 6 of the major platforms with your business details
  • create and upload cover and profile images branded to your business
  • during setup strategically interlink your social profiles with each other
  • some of the platforms will require you to setup a personal profile before you can setup a business page

It’s important to interact with your customers online socially so they feel valued and you can answer any questions that may arise. It’s also good to respond to any reviews you receive as these are generally read and appreciated by present and future customers.

Social Marketing:

Step 2:

  • strategically post and/or share on each platform, the number of posts depending on the niche and platform
  • don’t overpost or spam your followers or they will leave
  • target followers specifically based on location, interests, etc.
  • post interesting, informative content that actually helps people

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