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Do you own a business and require professional articles? My name’s Isaac Madigan from Madigan Marketing. In this article, I'll teach you how to write a unique and informative article.

Articles are normally informative and provide helpful insight on particular topics. Business owners, bloggers and everyday people can write articles. Articles can inform the audience and readers about a business’ products/services, a favourite hobby, an unknown, Australian hotspots and anything that may attract views. For business owners, a unique article can ultimately attract potential customers and/or clients.

When writing an article, you require a clear mindset. In better words, what’s the purpose for your article? Is it to -

  • Convert the readers into paying customers?
  • Is the article helping readers solve a common issue within the business industry?
  • Are you writing an article for search engine optimization (SEO) benefits?

Whatever your focus behind the article is, you should work towards that goal. Converting readers into paying customers is important for any and every business owner. To do this, you must ask yourself, ‘Who is my targeted audience and what does my targeted audience need?’

Unfortunately, I can’t answer those questions for you. However, I can show you my step by step process in writing a professional and unique article. I will also share my secret about Google. What does Google want? They want unique, informative and interesting content. This little secret is important for your online marketing campaign. In order to rank higher in the Google search results, well written and unique articles are a must have.

For Online Marketing purposes, you need to learn more about Google. Google wants to help it’s users. If Google believes an article will help the users, they will find and rank that helpful content through the search engine. By searching Google for, ‘the best pumpkin pie recipe’, the number one search result is perhaps the most helpful. This indicates that Google hates duplicate content. They hate it.

We have duplicated content in the past and it was a messy mistake. We had to learn the hard way. We would write one article, change a few words, switch a paragraph around and then hope for the best. This process was quick and easy, but it showed little results. It didn’t impress Google the way we had hoped.

After our failure, we discovered a new technique. We researched Google keywords within our industry (example: Direct Response Website or Lead Generation Specialists) and we decided to write unique articles for each keyword. While writing the content, we went a step further and added those targeted keywords throughout the article. After publishing the article to the web and social media, the finished product was delivered to us. We saw our website and inner website pages increase in the search results.

The articles I wrote not only had the keyword implemented into the headline, but also throughout the article. If the article was about Facebook Marketing, I could target keywords in the article that would say - ‘Marketing on Facebook’ or ‘Market your business on Facebook’. Google will see these keywords and realize they mean the same thing. I can also implement a link into one of these keywords. This link can direct Google and the readers back to my the Madigan Marketing Facebook Page (as long as it looks natural).

What you need to know about backlinking. Backlinking is adding links throughout your content. These links can direct back to your website or other external websites. Backlinking should be done carefully. The wrong link in the wrong place can cause suspicion for Google. Google wants to see useful, helpful and unique content. Applying unnecessary links will disturb the article. When trying to manipulate your Google search results; you want to work with Google rather than against it. One way you work with them is by making your content helpful for the readers.

It is recommended you add two - four links. One link leading to your money site’s home page. Perhaps another link to a social account. And another link pointing to another, related article; this article may share insight on the highlighted topic.  Whichever way you do it, make sure it has purpose. If you forcefully add a link onto a targeted keyword, chances are Google will notice.

My steps for writing an article -

Step One - Select your topic. It’s as easy as it sounds. Selecting a topic within your niche/industry shouldn’t take more than five minutes, max. You should target the services/products, frequently asked questions or common topic that customers/clients Google. Take a look at the examples below -

Let’s pretend you are a roofing contractor servicing the Brisbane area. What are some topics you can write about? You may service both commercial and residential buildings in Brisbane. One of these services may include, re-roofing. After doing some keyword research, your topic might be - Re-Roofing in Brisbane.

The same formula can apply to Photographers in Sydney. A frequently asked question may be - How much does a wedding photographer cost? Your article’s topic can circle this frequently asked question. Google will love an answer and so will potential clients/customers. It’s a helpful topic that (may) get Googled often. By helping and targeting keywords for your topic, you are essentially gaining more trust towards your business from both parties (Google and the readers).

Step Two - Your Audience’s needs. Does your audience require re-roofing or a wedding photographer? Whatever services/products your business provides, you should deliver an informative response to their needs. Tell the audience what they should and ought to know about the products/services you have for offer. Important details, how to get the best deals and so on.

Step Three - Research. This is very important. If you have little experience in the industry/niche, now is the time to do research. Act as if you are the reader. What would you, as the read, want to read about? If you are having trouble coming up with ideas, take a look at your competition or related articles on the web. Take some notes and apply their knowledge into your own article.

Step Four - Write your rough draft. Once you have selected your topic, researched the topic and finalized your audience’s needs; begin writing. Create a catchy headline that includes selected keywords and then write the article’s body. The article length should be at least seven-hundred and fifty words or more. Don’t worry about mistakes, continue writing until the end; this is only the rough draft.

Step Five - Delete any unnecessary details within your draft. If you have randomly added bits and pieces, delete it. Short, informative articles are more valuable than a long, boring and uninformative article. If you’ve added unnecessary or random text in order to lengthen the article, delete/replace it at once. This can look bad for your business.

Step Six - Sell your company to the audience. Once the rough draft of your article is set; sell you services/products. Below the article, talk about your business. This can be anything from one - three paragraphs. You gave them a topic, an informative article and now you want to talk about your company/business. Don’t push them into buying. The way you talk about your business is important. Offer them ‘Re-Roofing Services’ or ‘Wedding Photography Services in the Brisbane Area’. Tell them how much it will cost, how long you’ve been in the industry/niche and how they can get in contact with a professional from the business.

Step Seven - Read, revise, edit and repeat.  Once your rough draft is complete, it’s time to finalize. Re-read your article and correct any mistakes. Move the article into a more specific context. Delete any unnecessary words/sentences and even paragraphs. Add more information if required. And repeat this a second time. Once you’ve re-read the article twice, you can now implement links.

Step Eight - Implement links. Now take the time to implement links through the body of the article. You can link the reader/Google back to your website’s homepage by adding, ‘Click Here’ or ‘Visit our website’. Another example for a link is - adding your Facebook Business profile link to ‘Follow us on Facebook’ or add your YouTube Channel’s link to ‘Subscribe to our YouTube Channel’. These are only examples but they do work. You can add whatever you want but don’t spam the links; Google hates it and you may lose potential customers/clients.

If you would like to see article examples, visit the Madigan Marketing Resources page. We have a wide range of articles that will help you create a strong, online marketing campaign. Our lead generation strategies have been tested and proven to work efficiently. With years of experience in the online world, you can receive the outstanding benefits from the tips, tricks and advice we provide in our articles.

Did you enjoy this article? The experts at Madigan Marketing have helped Australian businesses grow an online presence. If you would like to become a client, contact Madigan Marketing today on - 1300 559 592!

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