THE MADIGAN GROUP PTY LTD
Blue Chip Marketing Solutions
Learn social media for your online marketing campaign. In this article, we will help you create a pinterest account for your business - using effective lead generation strategies.
There are many ways you can market your business in the online world. Using positive, professional and clean marketing strategies, you will give your business a strong reputation. A well known online marketing strategy involves social media platforms. Large, famous social media platforms can attract millions of online users per week. They are free, easy to set up and great for businesses.
Some of these social media platforms include - Facebook, Google Plus, Instagram, LinkedIn and Twitter. At Madigan Marketing, we have discussed each social media platform in previous articles. We shared our lead generation strategies and answered frequently asked questions such as - how you can create a profile for your business, why each social media platform is valuable for your business and how to use the platforms correctly.
Believe it or not, even in 2017 there are businesses that haven’t grasped the true potential of social media. Some businesses don’t have a Facebook profile or Twitter account. It’s like going fishing and forgetting your fishing rod. More and more Australians are connecting with social media. By connecting your business with these massive platforms, you can connect your business with potential customers and/or clients.
If you would like to learn more about Facebook, YouTube, Google Plus and much more, visit our website. At the Madigan Marketing Resources page, you can find a list of free articles that will help grow your online marketing campaign. Forget about ‘spamming’ your business across the web. It’s a terrible marketing strategy. Google hates it and online users (potential customers/clients) hate it. For a more positive and professional approach, learn from the specialists at Madigan Marketing.
In this article, we are going to talk about Pinterest. Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as 'pinning' on Pinterest) images or videos to their own or others' boards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned.
Not only will Pinterest connect your business with online users who share the same interests, but your business will receive search engine optimization benefits (SEO). You can add a link to your profile. When users sharing the same interest visit your profile or board, they can then visit your website. By adding a link to your pinterest business account and a description; Google will also recognize your online marketing campaign.
How to create a Pinterest profile for your business -
Step One - Visit Pinterest and login/ sign up. (https://pinterest.com/login)
Step Two - Sign up. You must enter your business email and a password. After pressing continue, you must enter your full name, age and gender. Answer requested information correctly
Step Three - When you sign up it will ask if you want to install their Pinterest app for phone users, install it or press ‘skip for now’. This is optional but recommended.
Step Four - Pinterest will ask you to follow five topics. Here you should select five topics that create relevance to your business. If you are a roofing company in Brisbane, follow COLORBOND® products or roofing structures.
Step Five - Once you have logged in/signed up go over to the top right of the page and press the person/profile icon. From there, press the hexagon/settings icon which is located just above your name.
Step Six - After clicking the hexagon/settings icon, scroll down until you reach the ‘Profile’ section in the settings. From there, add your profile picture – 165px X 165px.
Step Seven - Once you have selected a profile picture, add information about you/your business. With your business information, it is recommended you impliment targeted keywords. After filling in the description; add your exact business location and website address. (If you have a website press confirm website and follow their steps).
Step Eight - The profile section is now complete. On the left side of the page there are 7 titles, find and press ‘Social Networks’.
Step Nine - If you have other social media accounts, connect all your social accounts. (Press the icon called ‘Connect to *****’). Make sure you save changes. Press save changes on the bottom and right side of the page.
Step Ten - At the left of the page you will see ‘Create a board’, press it. Enter your board name and make sure ‘Secret’ is set to ‘No’ and then press ‘Create’. (This is where your posts/pins will go). Your account is now set up, you can now follow other users with related business content and make some pins.
- Press the red Pinterest logo at the top left of the screen.
- If you hover over an image you will see that a red ‘Save’ Icon will appear at the top right of the image.
- If you press save it will post it to the board we created earlier.
- If you want different images you press the search bar at the top of the screen and type in what you want to find and then hover over the image and ‘save’ it.
- You can also Follow people and other boards from here which is located just under the search bar.
- Another way to post is by installing this extension (https://chrome.google.com/webstore/detail/pinterest-save-button/gpdjojdkbbmdfjfahjcgigfpmkopogic) This extension allows you to save images off other websites.
- For example, if you go to a website and they have an image that you want to post on Pinterest you can press this extension and it will give you options of what image you want to post and which board you want it to go to.
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Madigan Marketing provides free, lead generation strategies for your growing business. With years of experience in the online world, we have formulated an online marketing campaign that works with Australian businesses. Our articles involve a step by step process, showing you different ways you can create social media profiles, Google properties and much more. If you would like to create a strong, online marketing campaign for your business, visit our website’s Resources page regularly or contact us today!
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