THE MADIGAN GROUP PTY LTD
Blue Chip Marketing Solutions
Ask yourself, what is a good lead generation strategy and how will it benefit your business?
When building a business, a lot of questions come to mind. One question you may ask yourself is, ‘How should I properly market my businesses?’ Many business owners will face this question and one of three things can happen.
- they get stuck, confused or unsure of their game plan and ignore it entirely.
- some will take the challenge into their own hands.
- turn to professional and experienced Digital Marketing Companies.
If you decide to market your own business – how do you do it like the pros?
Remember, there is a toxic approach to everything and it must be avoided. When marketing your business, make sure you take a powerful and positive step into your marketing strategy. This will benefit you, your business and your customers or clients. Your main focus should be creating a flow of trust between the customer and the services or products your business is providing. Here is a great article on - 10 Keys to Building Trust and Credibility with Your Customers.
A poor method in online marketing is - businesses will ‘spam’ their products or services around the web and this is known to be a very toxic method. People, business directories, social media sites, consumers and Google will get annoyed over a period of time; bringing about some negative, unneeded results.
Following your lead gen strategy, it needs to be clean, professional and helpful for the people looking to buy from you. There are great ways you can get the word out to potential clients/customers about the product or services that you have up for offer. Some of these great solutions include –
- Social Media
- Local Business Directories
- Google AdWords
- Paid Social Media Advertisement
- Search Engine Optimisation
- Google My Business
- And many, many more
This is known as a Lead Generation Strategy and a lot of newly built and old businesses ignore these opportunities; thus losing their potential customers.
So where do you begin?
A Stunning Website - The Internet is now an essential element in business communication. When people want information, they surf the web to find what they need. You need a direct response website that maximizes your exposure … or you’ll look old-fashioned and behind-the-times. Your website needs to be attractive, informative, and easy to navigate so that you obtain a constant stream of new prospects. You also need to establish a system that deftly converts them into customers.
Social Media – this a very easy, yet effective way you can grab attention. You have many social platforms including Facebook, Instagram, Google , YouTube, Pinterest and the list goes on. Simply visit one of these sites and create a profile for you or your business. Setting up an account is very easy and once completed; you can start sharing, posting and messaging your products and services to the online world!
Local Business Directories - Whether you own a business or company and you desire someone to buy/hire your services; these online directories are extremely helpful. Not just that, but if you are someone who is in need of services (EXAMPLE: a plumber, carpenter, photographer or car repairs) you can use these directories to help find local, licenced and reliable contractors.
You can find some great directories by Googling, ‘Australian Business Directories’ and listed on the first page of the google results are the top business directories. You can click through these directories and list your business information on the site. Some do however cost money but others and free of charge.
Google AdWords – AdWords is Google owned and a great way for attracting business. It does cost money depending on your selected keywords but in general, it is effective and business friendly.
Listed above are some great tips and information to help your business grow, both in the real world and on the web. If you find that your Lead Gen Marketing plan is becoming too much or you can’t invest the necessary time or you’d prefer a professional to take the load off your shoulders while you monitor your business in the background – Madigan Marketing has you covered. We are experts in Digital Marketing and we provide a variety of services for your business.
If you would like more information on how you can further develop your business, contact us today for your free consultation!
Our phone number is - 1300 559 592. We look forward to hearing from you!
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