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AdWords - Google's Official Best Practices.
Create Effective Text Ads - Google Best Practices.
Expanded text ads are optimized for the screen sizes of the most popular smartphones. They feature two headlines, each with 30 characters, and one long 80-character description line. It’s a lot more space for you to highlight your products and services.
As you make the transition from standard text ads to expanded text ads, there are a couple of things to keep in mind.
+ Test multiple versions of expanded text ads,
+ Remember lessons learned from standard text ads,
+ Focus your ad tests on your headlines,
+ Leave your standard ads running.
Making the Most of Display Advertising on the Google Display Network.
With 90% reach across all internet users worldwide, the Google Display Network is the largest global display ad network across desktop and mobile to reach these folks.
In this video series, Google shows you how to deliver on consumers’ higher expectations and ultimately drive more leads and sales for your business. These videos will cover:
1. How to set your display campaigns for success
2. How to reach the right audience at the right moment
3. How to match the message and bid to the moment
4. How to optimize for better display performance
Reach the Right Audience with Remarketing Lists for Search Ads (RLSA).
Remarketing Lists for Search Ads (RLSA) lets you reach people who have previously visited your website. It puts your ads in front of highly qualified customers when they search on Google.
When people leave your site without buying anything, for example, remarketing lists for search ads helps you connect with these potential customers when they continue looking for what they need on Google Search. You can set your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. Remarketing lists for search ads uses remarketing lists to enable these customizations.
Drive Offline Sales with Online Ads.
A customer’s interaction with you can start online and then finish in store. This video series will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success. Google covers:
- How to set up your keywords to capture local searches
- How to enable location extensions for your ads
- How to reach customers near your location extensions
- How to measure the offline performance of your online ads
- And finally how to optimize your campaigns using those metrics
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