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THE MADIGAN GROUP PTY LTD

Blue Chip Marketing Solutions

There are a number of ways to get your business on the first page of Google but it’s important to note, not every method is beneficial for every business. Adwords, Google Maps (Google My Business), and organic rankings are the most popular.

Adwords:

 

Adwords can put you on the first page of Google almost immediately once your campaigns are set up.

Pros:

  • can position your business at the top of page 1 on Google very quickly
  • complete control over your ad spend
  • can GEO target ads
  • can be mobile optimised

Cons:

  • can easily waste your budget if you don’t know what you’re doing

Google Maps (Google My Business):

 

Google My Business generally takes around 6 weeks for Google to verify and can start bringing in leads fairly quickly for a localised business.

Pros:

  • can be easy to rank on page one for certain local niches
  • can be relatively cheap to maintain local rankings
  • optimised for mobile devices with tap-to-call buttons

Cons:

  • can be difficult to rank for major cities

Organic rankings (SEO):

 

Organic SEO takes longer to rank on the first page (depending on the niche and targeted search terms) but once you’re there in position 1, it can be like having a storefront on the main street of town.

Pros:

  • position 1 page 1 can generate a lot of leads
  • over time the cost per lead can be cheaper than Adwords
  • Can target long-tail and buyer keywords

Cons:

  • can take time to achieve substantial results
  • can waste time, money and even damage your search engine results if you don’t know what you’re doing

Social media is not only a great way to brand your business and generate leads, but likes and shares are also being rewarded by Google more than ever these days, especially with subjects that are currently relevant.

This means it is beneficial to create social media accounts and try to build a base of followers who will like your pages and share them with friends not only for social purposes but also to give your website a boost in Google and other search engines.

The 6 most popular social media platforms for promoting your business:

  • LinkedIn
  • Google
  • Twitter
  • Facebook
  • Pinterest
  • Youtube

Here’s how you do it:

Step 1:

  • Setup social media pages on all 6 of the major platforms with your business details
  • create and upload cover and profile images branded to your business
  • during setup strategically interlink your social profiles with each other
  • some of the platforms will require you to setup a personal profile before you can setup a business page

It’s important to interact with your customers online socially so they feel valued and you can answer any questions that may arise. It’s also good to respond to any reviews you receive as these are generally read and appreciated by present and future customers.

Social Marketing:

Step 2:

  • strategically post and/or share on each platform, the number of posts depending on the niche and platform
  • don’t overpost or spam your followers or they will leave
  • target followers specifically based on location, interests, etc.
  • post interesting, informative content that actually helps people
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