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What importance does YouTube play in a Lead Generation Campaign? Madigan Marketing will explain further in this article; and you’d be surprised with the results.

Once again, YouTube is owned by Google. It’s popularity has increased over the years, becoming the second most used Search Engine on the internet; just under it’s older brother, Google. In the years, YouTube has gained many users. These users can search YouTube for videos that can help or entertain them.

People occasionally get bored and will scour YouTube for entertainment; however, YouTube is great for learning purposes. It can help us learn about particular things. How To Do videos are in fact popular, and with information at the viewers’ finger tips, information seems unlimited at this point. But this doesn’t answer the important question, is YouTube necessary for your Lead Generation Campaign?

YouTube has over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. Uploading videos are free and to gain a couple of viewers could essentially make additional sales. A video could ultimately turn a handful of viewers into paying customers. But that’s not all, there are some backlinking strategies you can gain also gain from your Business YouTube Channel.

If you aren’t aware, backlinking is very important in Online Marketing, SEO and Lead Generation. If done strategically, your website can get boosted in the Google Rankings. A lot of business owners may not be aware of this tactic, including your competition. Getting hands on with this article and implementing our advice into your lead generation campaign will bring forward many benefits. Thanks to the experts here at Madigan Marketing, we are helping you grow a strong and professional Lead Generation Campaign.

The first step in starting a YouTube Channel and building backlinks to your website, social media or blogging sites is to – Create a Lead Generation, Business Google Plus Account
Assuming you’ve already created a Google Plus Account for your Business, using our Lead Generation Strategies, you can now start a YouTube channel. Getting started, visit YouTube, click channel on the left and visit your YouTube Channel. After filling in your business name, this will be your business YouTube Channel –

Now that you have joined YouTube, you need to setup your YouTube Channel. Setting up your YouTube Channel is not hard. It is going to look like a fresh, untampered Channel for your business –


First thing you need to do is upload a profile photo. It is recommended you upload a business Logo.

Second thing you need to add is the Channel Art. This can be the product/services or a picture of your business. Something that looks professional and catches the eye.

Third step is making a description for your channel. It is recommended that you take some time out of your day, 10 – 15 minutes (maybe less) to write a unique description about your business, services/products and what your channel will be about. Implement into the description targeted keywords, your location and your phone number for ‘Call To Action’.
Now that you have the description written down and images uploaded, you have one more step to follow. This final step before completing your YouTube Channel involves adding links on the top banner of the channel. To do this, click settings and then press the, “Customize the layout of your channel”. After turning on this button, press save. For an example, view the image below.

Once that is completed, go back to the Channel Art and in the top right corner click the pencil. A small page will open up and you will want to press, “edit links”.

Below the page, you are allowed to add up to five external links. This is great for Search Engine Optimization (SEO). You can link back to social media, a blogging site that you may run, a web 2.0 satellite website and most importantly your website. With these links in place, you can rest assured that you will receive some benefits of SEO.

Addition to this, you can go a step further and really build out your YouTube Channel. You can subscribe to other related content that provide information about your products and/or services. You can also like videos that shed light on regularly asked question within your industry or niche. Connect with YouTubers and reply to comments. Doing this does at times help build a name for your business and the products/or services you provide.

Here are the results – Madigan Marketing Lead Generation YouTube Channel

If you enjoyed this article and would like to learn more valuable tips about Lead Generation and how you can create a powerful Lead Generation Campaign for your business, we recommend you visit our website and take a look at Madigan Marketing Blog. We share information that will help boost your business in the online world.

Madigan Marketing is a Lead Generation Company with twenty years experience. We have helped Australian Businesses grow a reputable Online Marketing Campaign. With tested strategies that work well for any business on the net, our services are affordable and of high-quality to any business. Some services include –

Google Marketing

Social Media Marketing

Direct Response Website

For more information, contact an expert at Madigan Marketing today (1300 559 592) for your business consultation and free marketing blueprint. We look forward to hearing from you!

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