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AdWords – Google’s Official Best Practices.

Create Effective Text Ads – Google Best Practices.

Expanded text ads are optimized for the screen sizes of the most popular smartphones. They feature two headlines, each with 30 characters, and one long 80-character description line. It’s a lot more space for you to highlight your products and services.

As you make the transition from standard text ads to expanded text ads, there are a couple of things to keep in mind.
+ Test multiple versions of expanded text ads,
+ Remember lessons learned from standard text ads,
+ Focus your ad tests on your headlines,
+ Leave your standard ads running.

Making the Most of Display Advertising on the Google Display Network.

With 90% reach across all internet users worldwide, the Google Display Network is the largest global display ad network across desktop and mobile to reach these folks.

In this video series, Google shows you how to deliver on consumers’ higher expectations and ultimately drive more leads and sales for your business. These videos will cover:
1. How to set your display campaigns for success
2. How to reach the right audience at the right moment
3. How to match the message and bid to the moment
4. How to optimize for better display performance

Reach the Right Audience with Remarketing Lists for Search Ads (RLSA).

Remarketing Lists for Search Ads (RLSA) lets you reach people who have previously visited your website. It puts your ads in front of highly qualified customers when they search on Google.

When people leave your site without buying anything, for example, remarketing lists for search ads helps you connect with these potential customers when they continue looking for what they need on Google Search. You can set your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. Remarketing lists for search ads uses remarketing lists to enable these customizations.

Drive Offline Sales with Online Ads.

A customer’s interaction with you can start online and then finish in store. This video series will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success. Google covers:
– How to set up your keywords to capture local searches
– How to enable location extensions for your ads
– How to reach customers near your location extensions
– How to measure the offline performance of your online ads
– And finally how to optimize your campaigns using those metrics

AdWords – More ways to advertise.

Mobile advertising.

With AdWords, you can develop multiple types of ads to reach customers through smartphone and tablet search results, on Google Play, within mobile apps, or on mobile web browsers.


Learn how to create a dynamic remarketing campaign in your AdWords account, with an airline as an example. You’ll also see how to get started on the feed, tag, and remarketing lists needed for dynamic remarketing.

Display advertising.

The Google Display Network makes it possible for you to show your ads on websites, mobile apps, and video that partner with Google — using a variety of ad formats like text, image ads, and more. These videos show you how.

Shopping campaigns & Google Merchant Center.

To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to set up your Merchant Center account, where you’ll make your product info available to appear across Google.

New to AdWords? Start here.

What you need to know about online marketing.

Online marketing is an investment in your business. This short video guide from Google AdWords will help make sure you’re equipped to invest your advertising dollars wisely and reach your marketing goals.

Create a campaign that reaches new customers.

To start showing AdWords ads, you need to create a campaign in AdWords. Learn how to build an AdWords campaign that’s specific to your business goals with this interactive video guide.

AdWords basics.

Introduction to AdWords.

An introduction to AdWords. Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales.

Campaign settings.

The Google Network is the term for all the places your AdWords ads can appear. Learn how the Google Search Network and the Google Display Network work to help your ads reach the right customers.

Budgets and bids.

Learn how to edit the daily budget for one of your AdWords campaigns.

Ads and ad groups.

Keeping your AdWords account organized is one of the keys to success with AdWords. Learn how to save time and reach the right customers by organizing your campaigns, ad groups, ads, and keywords properly.

Measure your success.

Data and reporting.

Seeing lots of data and graphs in your AdWords account, but not sure where to begin? You’ll want to focus on the reports and statistics that matter to your business. These videos show you how.

Conversion tracking and ROI.

Find out if your AdWords investment is paying off with conversion tracking, a free AdWords tool that shows you what happens after a customer clicks on or views your ads.

Google Analytics.

Learn how to link Analytics to your AdWords account, giving you more insight into what happens after people land on your website.

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