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New to AdWords? Start here.

What you need to know about online marketing.

Online marketing is an investment in your business. This short video guide from Google AdWords will help make sure you’re equipped to invest your advertising dollars wisely and reach your marketing goals.

Create a campaign that reaches new customers.

To start showing AdWords ads, you need to create a campaign in AdWords. Learn how to build an AdWords campaign that’s specific to your business goals with this interactive video guide.

AdWords basics.

Introduction to AdWords.

An introduction to AdWords. Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales.

Campaign settings.

The Google Network is the term for all the places your AdWords ads can appear. Learn how the Google Search Network and the Google Display Network work to help your ads reach the right customers.

Budgets and bids.

Learn how to edit the daily budget for one of your AdWords campaigns.

Ads and ad groups.

Keeping your AdWords account organized is one of the keys to success with AdWords. Learn how to save time and reach the right customers by organizing your campaigns, ad groups, ads, and keywords properly.

Measure your success.

Data and reporting.

Seeing lots of data and graphs in your AdWords account, but not sure where to begin? You’ll want to focus on the reports and statistics that matter to your business. These videos show you how.

Conversion tracking and ROI.

Find out if your AdWords investment is paying off with conversion tracking, a free AdWords tool that shows you what happens after a customer clicks on or views your ads.

Google Analytics.

Learn how to link Analytics to your AdWords account, giving you more insight into what happens after people land on your website.

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